Move Your Reader To Action
“Move Your Reader To Action Using Command Copy!”
From the ‘guru’ marketers to multi-billion dollar Fortune 500
companies most of them have one thing in common - All Use Command
Copy!
You see it on sales letters and on television: Act Now!
- Order Now! - Pick Up The Phone And Call Now!
- Do it Now! - Take Action Today!
Command copy creates impulses to act!
It has the power to make a reader actually pick up the phone and
order when otherwise he would have put it off if the command had not
been given.
I’m not saying you turned him into a robot that had to obey you and
order. I’m saying that when you gave the command to: ‘Go Ahead And
Order Now’ ..you helped give him the impulse to act. You ‘opened’
his mind up to the thought of actually going ahead and picking up
the phone to call. Tell your reader exactly what he should do and it
will shock you when you discover he actually does it!
Is this hard to believe?
It has been proven through millions of dollars in testing sales
letters and tv commercials both with and without command copy. The
differences in responses are astounding!
The owner of a popular real estate package being sold on cable tv
reported that when they put the words “Get up and call now -
1-800-xxx-xxxx” across the bottom of the screen and added a part at
the end where he again gave the order to ‘get up and call now’ the
commercial immediately began making a profit whereas every time it
was ran before it lost money!
Your reader or the TV viewer may be blown away by your product. He
may sit hypnotized by the thoughts of all he could do with your
product. But unless you tell him to order now and show him a clear
and easy way to do it, he may just keep right on sitting there
spaced out about your product but never actually making the move to
order it.
To Your Success,
Allen Says
P.S. UPDATE: I’ve just added “Magnetic Sales Letters” to the Warrior
download site. 281 pages of Proven sales letters you can model to
create your own hot copy in just minutes.
There’s no better way to learn how to write killer copy than
modeling already written and proven letters.
This is the same book being sold on the Internet for $67 right now.
Yours free as a Warrior member.
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