Online Promotions
Understanding the Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy
Did you realize there are only three types of online promotion?…
This statement may seem odd and even untrue in your mind, but I am
speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive
promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by their
very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You might
find yourself subscribing to a submission program that tricks you
into believing you are submitting your links to tens of thousands
search engines.
According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their database
(http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFA’s usually only
permit 100 or 1000 links on their page at any one time. So, if ten
thousand people are submitting a link to an FFA page on a daily
basis, then the average life of your link is between seven minutes
and 144 minutes. I suspect the actual number of submitters is much
higher and the results are much worse. Given that few people surf
FFA pages, the chances of your submission being of any real value is
practically nill!
Most of the people telling you that you can submit your site to tens
of thousands of search engines are truly only submitting your site
to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who want to
submit their own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily or weekly. The
person signed up to receive the list will receive anywhere from
twenty to 140+ messages a day from the list. These messages will be
received by people only interested in promoting their own thing who
do not have the right motivation to open, let alone read Your
Advertising. As a result, thousands of messages go out daily or
weekly that will never be seen by anyone but the sender of the ad.
Where is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to go out on a daily
basis or a weekly basis and put out your advertisements. With active
promotions, you will either place your advertising or you will not
sell your products or services. Your choice is simple — work or
starve.
Examples of active promotions include Pay Per Click Search Engines (PPCSE’s),
Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site
Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively,
while others are destined to drop their money into the bottomless
pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to provide
results for you long after you have invested the work to make them
available to the Internet community.
Examples of passive promotions include: Link Exchanges, Articles,
Ebooks, Content Exchanges and Writing Testimonials for others.
Let’s look at articles as a solid example of my point.
You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online archives,
on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond the
time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive
promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the money
pits - instead, strive to find the money barrels. It can be done. I
am living proof.
